So what exactly is SEO?
Search engine optimization(SEO) is the systematic process of building page authority through new, unique content creation, high authority back-linking, and building up relevance. At Launch A Page we target three main types of SEO.
Building a strong SEO foundation when you create your customized website is the first step in successful SEO. Some of the tools we use in the website design and development to build this foundation are as follows:
- Strategic H1, H2, and H3 headings
- Image titles, size optimization and alt tags
- Geo specific keyword targeting
- Internal link strategy creation
- Site specific SEO targeting
As part of the SEO integration Launch A Page uses Yoast SEO as a tool. This tool provides website page, post, category, and image optimization. It provides an xml site map. Schema markup is generated dynamically for both site titles as well as meta descriptions.
At Launch A Page we have designed an easy to use SEO checklist to ensure your general SEO is taken care of.
Being able to rank for the top keywords in a particular field takes years as well as massive amounts of content and backlinks. For many businesses starting out, a local SEO strategy makes more sense. Local SEO is the process of using these same top ranking keywords in conjunction with location specific targeting to rank higher.
An example of general SEO vs Local SEO might be a chiropractic clinic. This clinic for general SEO may try to rank for the keywords “chiropractic care”. Over many many years, and numerous top ranking articles, this may be possible. In the meantime using local SEO terms such as “chiropractic care in St. George Utah” will yield results much quicker. Not only will the results happen much sooner, but the people that will find your chiropractic clinic will be more of your targeted audience anyway.
Google Business SEO
Have you ever gone to Google and searched for a service in your area? Do you remember seeing a list of companies with their respective map markers next to it? How often did you make it past the first 5 or 6 results with positive reviews?
Data shows that the top three results in the google business “three pack” receive 47% of all business. If you neglect your Google Business SEO you will miss out on nearly half of all business!
At Launch A Page we have created a Google Business SEO checklist to ensure you do not forget anything important in your SEO work. Check out our Google Business Listing SEO checklist to make sure you are doing everything possible to move up the map rankings.
There are a few proven methods to increase your Google Business listing rank and position.
Google Business Posts
Whether you are promoting a products, updating a service, or just want to show people your latest work you can use Google Business posts to build your credibility.
Google Business Listing Reviews
People expect that the company they hire will have previous positive client reviews. The more the better so long as they are 5 star! The place many businesses fail to gain added SEO is in their review responses. Using service and location keywords in your response can help your business climb the Google map business listings.
Your Google Business info
This is your one chance to tell your prospective clients everything about your business. Your hours of operation. Services offered. Locations. How to book an appointment or estimate. Make sure every applicable box is filled in on your google business listing info section to optimize your SEO.