A well designed website is just one way your business can stand out from the crowd.
When searching for a new company the majority of people end up using search engines to quickly sort through potential businesses. Google can provide a wealth of knowledge on who is available in your location, and what services they provide. While this helps businesses that are aware create a strong web presence, it can keep others from bringing in potential clients.
One thing that that you might notice about searching on Google for a new company is the way their results are displayed.
They show a map with location tags on the side of the search, and next to that map there is a fairly comprehensive list. On this list they include the company name, telephone number, address, reviews, and website.
When searching for a new company to do business with, their website can provide a glimpse into what their organization is all about. If a certain company does not have a website, one might either, skip calling them altogether, or assume that if they don’t have a website they may not be reputable. Maybe that company is not even in business anymore. Occasionally a company might provide a website, but it may be so mismanaged, unorganized, or just outdated that it is assumed their business practices would be the same. No one wants to go to a dentist that has a website built in the 90s because it is assumed that the technology and equipment used in their practice is just as outdated.
A modern, elegant, user friendly website is absolutely a deciding factor on which company people choose to give their business to. So what exactly is it that is so important about having a website, even if you aren’t selling anything online?
Operates 24 hours per day
With the advent of social media, text messaging, cell phones and Internet customers want access to information 24/7. That is the benefit of a company website. Even when you are not at work your website will work for you. Many people have set hours that restrict their time to research new companies. By creating a company website you allow these potential clients the opportunity to learn about your company on their own time and when it best works for them.
This is probably the biggest reason a business needs a website. A strong, user friendly website is critical in establishing a first impression of credibility for any given business. It makes a company appear larger than it might be and ensures potential clients feel that your company is legitimate.
While television, radio, and billboards might be great ways of advertising, for most customers it is entirely too expensive. On the other hand, running promotions, sales, discounts, and just general marketing on a company website provides a means to let customers see and hear about your company, all while maintaining affordability.
Provide Company Value
A business website instantly makes a company appear to have value. When an individual is searching for companies that provide a certain service, a well designed website is crucial in portraying the message that your company can deliver that product effectively.
Brings more customers!
By providing customers an easy, user friendly atmosphere to learn about your company you will gain more clients. You tap into the vast online marketplace and are able to establish your brand to build a strong impression. Using marketing strategies online you can direct people to promotions, build value, and generate sales.