How To Use Backlinks To Boost Your Search Rankings
Now that you have a beautiful website made, content is optimized, and your social media is integrated it is time to try to bring more validity and strength to your search engine ranking position. One of the ways to do that is by using quality backlinks.
Does Buying Backlinks Work?
Backlinks can either help your site or destroy it completely depending on what kind you use. If you see an ad online for a company that advertises getting you backlinks on hundreds of websites for monthly fees BEWARE. Most of these companies have access to mass black hat or penalty ridden backlinks sources, and while they may help your site initially, they will completely destroy your long term rankings. Google WILL penalize your site if you use shady backlink techniques.
Using Online Directory Listings To Build Backlinks
A better way to build backlinks is to use reputable sources. While not the most effective of all the techniques, business directory backlinks DO help your search rankings as well as get your business found. There are hundreds of online directories where you can put your business name, phone number, email, and website. By adding your business to the most important ones you can help people find you through these directories as well as provide backlinks to your site that are relevant and clean. The following is a list of the top ten online business directory listings we suggest. There are literally thousands of business directories to choose from, but if you only have time to do a few these are the ones we would recommend.
FREE Ad Listing Websites
Another way to create a backlink is by posting ads on free adspaces. One of the most well known is Craigslist but there are many of these services available. Many of the free adspaces available are city or location specific and can help generate customers in your immediate area. Advertising your website with a link on these free adspaces can help generate organic growth that doesn’t hurt your overall rankings.
The Best Way To Create Quality Backlinks
The most common way to build quality backlinks is by communicating with experts in your space via blogs. If you do a simple search for a good or service in your area you will have a host of blogs that discuss this topic in detail on their blogs. Usually you have an opportunity to interact with their content through comments at the end of the article or through their email contact information. If you feel that you have valuable content related to their message on your website sometimes all it takes is to let the writer of the blog know about it and ask politely if they will provide a link back to your site. This helps create a web of coorelated content that drives business to your site and increases your Google page ranking. Make sure you don’t spam these blogs by just asking for a backlink without providing quality content for them. Down the road you may be able to return the favor when they have a blog or post that relates to your site.
Contact Distributors, Suppliers, And Related Companies To Build Backlinks
Another strategy that is more location specific is using distributors, suppliers, and other related companies to your business and recommend your articles. As an example, if you are an electrical company that uses one specific company for your materials you may ask them if they offer free advertising in exchange for your loyalty to their business. You can also suggest that you will recommend them on your site or provide them a quality review on Google Places.
Building Quality Content Can Help Build Backlinks
By continually trying to build relevant content that provides solutions for people, you start to become the expert in your field. Backlinks eventually will automatically be generated to your articles and postings due to the high quality of the content available. While this link building strategy is not necessarily the way to get to the top of the search engines the fastest, it will have the greatest long-term effects for your business.