The purpose of an email list is to keep your current and potential customers in on the latest offerings and information in your business. A weekly or monthly newsletter can inform your customers of current problems, issues, solutions, and promotions and keep your customers coming back to you. It is also a vitally important avenue to use to promote new products or services. As long as your newsletter provides valuable content and information your customers will appreciate it in their inbox. As soon as it becomes spammy or dull they will ask to unsubscribe and you will lose that potential sale. Here are some of the ways you can use a subscriber list and newsletter to grow your brand.
The first step is to create a subscriber list. This is best accomplished through a Sign Up Now form on your main page or in your sidebar. Keep this simple and only ask for basic information such as a name and email. Just like with the Facebook auto-poster plugin, you can use NextScripts: Social Networks Auto-Poster to set this form up. You link it to your MailChimp account and when your customers fill this form out, it automatically adds them to your mailing list
Another way you can keep up with past clients to promote new products or services is to ask for their email on your sales invoices. Let your clients know that you are trying to provide the best possible service to them and would like to be able to keep them up to date on the newest services.
After you have a subscriber list built you can use your weekly or monthly articles to build the content for your email campaign. Whatever product or service you advertise through your article post on Facebook and Google, you can follow up with in your newsletter. This makes it so you only have to write one article and can reach the most followers.
The easiest way to create stunning emails for your subscribers is to use a service such as Mail Chimp. It is very user friendly and even their free account allows you to send up to 12,000 emails to 2000 subscribers. By including relevant, interesting content that is visually appealing by adding pictures and diagrams, you will be able to use the emailer as a means to promote your product or brand.
The most important feature of your newsletter needs to be a call to action on the email to bring them to your site or call you for a service. Whether it is a promotional rate, a new service, a current event, or any other reason to call your business you need to use each emailer as an opportunity to add value to your service or product. Think of the emailer as a salesmen with one opportunity to convert that sale into a customer. As always if you need any help with setting up this process for your business feel free to call us at 801-200-7443 or contact us here.