By using these simple online marketing techniques you can grow your online business presence quickly in St. George Utah
This guide is designed to help businesses in Southern Utah build a solid online marketing foundation for their businesses. No matter what type of business you own, whether service, store, restaurant, or any others, this guide will help. Our main goal is to help you grow your online marketing in St. George Utah but the same principles apply to all cities. The first step to building a solid online marketing platform is to create a free business listing.
Create a FREE business listing
The first place we send new customers is to the google business listing website. Here you will input your business information and verify your business address. Once you have verified your business you will begin showing up on google maps businesses.
It is extremely important to input all relevant information into your business profile. Leaving out hours, service areas, photos, or anything else on your profile is detrimental to your overall map rankings. The more complete your profile is, the better your business will rank.
After your profile is complete you will have three options to increase your rank on the business map listings.
Create relevant posts
Whenever you update, change, or just want to promote your business you can use google business posts to get the word out. These posts include textual content such as an offer, an image, and a call to action.
We offer a weekly or monthly google business posting service. This will ensure your posts include new offers, services, or promotions. Each post is written in a way to target specific keywords and locations.
Obtain high quality reviews
One way to really show you are an expert in your field is to obtain quality reviews. A company with a bunch of 5 star reviews shows the world you are worth calling. It is a measure of your quality and integrity.
Grow your website SEO
If you already have a website, Launch A Page can help grow your SEO through content creation and website optimization. Usually it is best to build your website from the ground up to ensure all SEO best practices are followed.
Design an SEO optimized website targeting St. George, Ut to increase online marketing presence
Use a capable CMS
Both of these content management systems provide a quality website so long as it is built properly. Creating a website to target a specific area can be complicated. There are many factors to consider.
If you would like to learn about how you can build your own website to target a location we would suggest starting with reading our local SEO article. Then while creating pages and posts use our how to checklist for page/post SEO.
Build a website using an optimized theme
When you create a website with Launch A Page, we ensure the theme used for your website most closely resembles the design style of your brand. We can modify any element and change the page however you would like. Using a theme just speeds up this process and saves you money.
We also only use themes that are optimized. Many of the few themes available online are code intensive for no reason and will slow down your overall website experience. This can have a harmful effect on your SEO.
Use an SEO plugin that specifically helps with online marketing
If we build your service website using WordPress we will use Yoast SEO as our preferred plugin.
Yoast SEO allows us instant analytics of the pages and articles we create. It shows us where we can optimize further and keeps track of all the keywords we are trying to rank for. It is an invaluable tool for every website.
Ensure code writing is concise
There are many methods to achieve results that look the same, on the surface. While the webpage may look the same, the backbone and foundation can have major flaws. Keeping code concise and in the proper format will ensure future updates and changes will not break your website.
Proper code techniques will also provide a good foundation to build more complicated features such as e-commerce, eLearning, booking platforms and more.
When writing content, optimize all elements for SEO
At Launch A Page we strive to provide the ability for people to optimize their own websites and content. We have provided resources for every aspect of SEO. For page/post SEO optimization take a look at our SEO checklist found here.
We offer content creation as well. All our content is designed to rank for specific keywords. If you would like help writing content that is optimized for your specific business and online marketing strategy give us a call today.
Make sure content is easy to read
One benefit in using the Yoast SEO plugin is its ability to analyze readability in content. It gives a score based on how easy the end user will find your content. It gives suggestions for run on sentences, too much passive voice, transition issues and more.
We want to make sure all our content, posts, pages, how-to’s, and information is portraying the correct concepts. Using the Yoast SEO plugin will make this the easiest.
Create a linking strategy
Whenever you create a website, post, pages or articles a quality linking strategy is critical. How easy it is for users to navigate your website directly correlates to both search rankings and conversion factors. If your site linking is difficult to navigate your users will bounce off your site and go elsewhere.
Include geo-specific keyword targeting in posts for St. George Ut
We have written many articles on geo-targeting keywords. Our local SEO article is extremely helpful if this is your first time trying to build your website SEO.
Build up a social media following
Instagram, Facebook, TikTok, LinkedIn and YouTube are just some of the many social media platforms used to market a business online. While every social media platform can be used to market, not every social media platform will provide the same return on time invested.
For service businesses that have a design element you would like to showcase, Instagram or LinkedIn is the way to go.
For online advertising using how-to videos either YouTube or TikTok can be very beneficial.
Facebook is good to target specific locations and keywords in a similar way to google.
Each of the social media options today can provide help to your online advertising strategy.
Use targeted google ads to increase your online marketing to St. George customers
If your business is fairly new online, it will be difficult to rank on the search engines very high at first. A good way to boost your visibility and show up on the top of the search results is to use google ads.
The ads can be created to show up on the google map list or in the organic search rankings. We suggest creating ads that target both and see which ones provide a better return.
Continue targeting specific keywords in St. George to move your search rankings higher
Every piece of content, every blog post, every google review and every mention of your business online can help your total SEO.
When you create a post, we suggest following our page/post SEO checklist. This will ensure you do not forget any of the important steps to rank.
Create useful original content to help market your content online to St. George Utah
If you are trying to build your brand or just increase your online marketing presence, creating useful content is important.
To provide an example of how content can help grow your business we will use an example from Launch A Page. When we build a new website for a client, eventually the customer might want to take over and be responsible for their own SEO. In order to help these customers build their SEO we have created numerous how to articles. We have an article designed to walk a newbie through the process of building an article. Our local SEO checklist provides a resource they can follow while writing and optimizing their articles. We have resources for them to learn image formatting and how to optimize images for both web and mobile. In short, we have provided every resource required to successfully market a business online.
While these articles are very helpful for our existing clients, they also provide an avenue for others to learn about our company. If someone is researching how to write a successful blog post, they may come across our article and learn something new. This may in turn lead to a new client down the road.
The articles are also helpful in providing a solid base for our own SEO. Each article we write not only provides useful content, but builds on a keyword structure. Over time this will help our website rank higher on search engines.
The following are some examples of useful content a person might create to help continue building their brand SEO.