Arguably, the main purpose for launching a website is to grow your revenue. This is done through more than just product sales. Ad revenues are a great way to add to your site’s income by driving traffic, and this is done largely through both set ad prices and PCC (Pay-Per-Click)advertisements.
Facebook Ads allow you another means of advertising to a huge online market. You can establish your advertising audience based on location, age, interests, and other such demographics, ensuring that you target your ideal viewers. The ads are then placed in the stream of posts that millions of Facebook users read through daily, increasing the likelihood that they’ll click to see more.
Google AdWords are one highly lucrative avenue to pursue. By utilizing AdWords, you can access Google’s unparalleled reach, setting up both local and global ads that target your ideal audience through sets of tested keywords. When a user searches for a particular keyword or phrase, your ad will pop up above or next to the search results, people will click on it and be brought to your site.
Blog posts are another means of driving traffic to your site. Posts can be written about anything and everything of interest to your potential viewers. They can be meaty in content, or light and airy, depending on your desired audience and intent. These posts are uploaded not only to your company’s website, but are also shared via social media links, sparking the interest of followers and non-followers alike, and drawing readers back to your site.